BCR Newsletters and CRM
Everyone knows George and we are proud that, to some extent, George has borrowed from BlackSquare's personality and know-how. Through BCR and George's communication streams, we have helped to differentiate messages and maintain a consistency in the tone of voice of each brand.
Client
BCR
Brand
BCR, George
Job
Copywriting / Design/ Workflow/ Marketing
Objective
Dezvoltarea fluxurilor de comunicare
Industry
Finance
Technologies
Conectoo, SendGrid, Unika,
Photoshop
Start date
2020
Stop date
Ongoing
Creating structure
We believe that the most important contribution we have made for BCR has not necessarily been the creation of in-app messages, landing pages or newsletters. Primarily, we helped structure communication flows for different products, with long-term benefits for both our client and their customers. We undertook task management, creating a flexible delivery schedule. We took on task management based on a flexible delivery calendar.
We created an interactive work template, where the client can provide real-time feedback, and participated in improving the process of transforming products into coherent digital communications.
In the process of creating the deliverables, we contributed to differentiating the tone between brands and creating complex and interlinked message flows (from educational messaging, to product promotion, explaining functionalities in order of importance or particularities, Cross-Sell, Thank You messages, Follow Up etc)
Diving into Digital
BCR has traditionally had an offline-focused marketing strategy. The pandemic-accelerated trend of banking services moving online, along with the launch of the George banking app, came with notable changes, which BlackSquare was closely involved in.
Details where you
read them
The easy-to-follow structure and layout, along the fresh tone, complement the image created by the bank over the years, attracting a younger audience, eager for digital experiences.
If for George, the tone is simple and straightforward, BCR has chosen, in line with the parent bank's strategy, to adopt the tone of an advisor, emphasizing financial education and directing you towards balanced choices that you won't regret later.
In App Messages
Everything you care about is just a click away in George. Simple and intuitive, in-app messages direct you to what you need, no time wasted.
We also managed the delivery platforms Unica, Conectoo and SendGrid for the Money School project.
But, as we said at the outset, we believe our legacy is ultimately the structure and workflow that they were able to create.
Departments and team
People make things possible. At BlackSquare, showing gratitude is a way of life.
Departments
Creation
Strategy
Team
Project Management // Răzvan Negru
Copywriting // Andra Oprescu
Design // Răzvan Negru
Tools Used
Conectoo
Unica
SendGrid
Adobe Photoshop
Partners & Special Thanks
BCR
Grapefruit