Inspire
The furniture industry: adapting to marketing trends and declining sales.
Industria mobilei din România a fost, tradițional, un sector cu performanțe notabile, contribuind semnificativ la exporturi și la economia României
Real estate sales in 2025: marketing, scandal, necessities
Trust is essential when buying a home. You don't buy a pair of shoes that you can return if they don't fit. It’s a decision that shapes the decades to come
How can strategic partnerships transform marketing?
A real estate agency and a furniture manufacturer, a bookstore and a dental clinic – these are just a few possible partnerships that inspire us.
Results for 2024 and Expansion Plans
It’s a moment that makes us look back with pride and forward with excitement. We won’t lie and say we never dreamed of reaching this point, because we’ve always dreamed of this moment, even from our first year of activity, when the business barely exceeded 25,000 lei.
Meta wants free expression. People pleasing or business strategy?
Meta announces a risky business bet: letting people say whatever they want. Threatened by growing competition, the company decides to copy the model of platform X, in an effort to win back lost users.
From numbers to customer trust.
The banking industry has access to more data than ever before. This creates segmentation opportunities that were unimaginable in the past, but it also brings new challenges in organizing communication flows in a way that goes beyond databases.
When was the last time you bought a book?
For many Romanians, the answer is: I have never bought one. Marketing for an online bookstore, given the current socio-economic conditions, is certainly a challenge.
TikTok as an electoral weapon: M16 or double-edged sword?
The impact of TikTok in shaping opinions remains difficult to measure, but the platform is certainly worthy of serious consideration.
Trends and Opportunities in the Real Estate Market of the United Arab Emirates