Portokal.ro

50% more sales during the first year

This is the result we achieved for Portokal.ro in 2023. Sales increased by almost 50% compared to 2022, with a peak monthly sales increase of 183% in May.

Client

Sedcom Libris

Brand

Portokal.ro

Job

Copywriting / Design/ Marketing /Google & Facebook Ads

Objective

Creștere awareness, creștere vânzări

Industry

Bookstore

Technologies

Google Ads, Google Analytics, Magento, WordPress, Photoshop

Start date

2022

Stop date

Ongoing

Refresh is cool

Portokal is a brand owned by Sedcom Libris, which already has a rich and impressive tradition, being a reference name for book lovers in Iasi.

However, in the digital world, a subrand may need to break away from the parent image in order to build its own fresh and effervescent personality.

Our main goal was to build a recognizable visual style and set a current tone, with the aim of appealing to readers who are predominantly oriented towards online shopping.

We chose a difficult path to transform the Portokal brand into a resonant name, but once implemented, the resfresh was enthusiastically received and created new sales opportunities.

Client

Sedcom Libris

Brand

Portokal.ro

The Challenge

Getting lost in the crowd, lack of a well-defined brand personality, lack of social media engagement and lack of a contemporary visual identity.

How did we achieve these results for Portokal.ro?

With a mix of customized marketing strategies, including: complex Google Ads and Meta platforms strategy, newsletters and automated communications on various topics, creation of video content and a TikTok account. Growth was also achieved, to a significant extent, organically. The secret element was engagement, by adding a splash of color and a warm and human tone of voice. We sparked dialog and interest through open questions and more, plus many other little secrets.