{"id":179,"date":"2024-07-01T14:53:39","date_gmt":"2024-07-01T14:53:39","guid":{"rendered":"https:\/\/dev.blacksquare.live\/wp\/?page_id=179"},"modified":"2026-04-24T16:45:29","modified_gmt":"2026-04-24T14:45:29","slug":"nouvelle-by-luciana-case-study","status":"publish","type":"page","link":"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/nouvelle-by-luciana-case-study\/","title":{"rendered":"Nouvelle by luciana – case study"},"content":{"rendered":"
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Nouvelle by Luciana: A Journey Together\u2028<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Pornit din pasiune, Nouvelle by Luciana a devenit un brand matur \u0219i, totodat\u0103, o referin\u021b\u0103 \u00een lumea costumelor medicale elegante \u0219i a \u021binutelor casual cu personalitate. Am fost aproape de Luciana, creatoare brandului, \u00een fiecare etap\u0103: de la primii pa\u0219i \u00een online la momentul \u00een care v\u00e2nz\u0103rile s-au mutat exclusiv pe site.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Nouvelle By Luciana<\/span><\/p>\n

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Brand<\/span><\/p>\n

Nouvelle Medical, Nouvelle Atelier<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Job<\/span><\/p>\n

Branding \/ Copywriting \/ Design\/ Marketing \/Google & Facebook Ads<\/span><\/p>\n

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Objective<\/strong><\/p>\n

Cre\u0219tere awareness, cre\u0219tere v\u00e2nz\u0103ri<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Industry<\/strong><\/p>\n

Fashion \/ Medical Apparel<\/p>\n

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Technologies<\/strong><\/p>\n

Google Ads, Google Analytics, WordPress, <\/span>Adobea creative suite, Canva<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Start date<\/strong><\/p>\n

2020<\/span><\/p>\n

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Stop date<\/strong><\/p>\n

Ongoing<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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What\u2019s in a Name<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Numele companiei a fost inspirat de pasiunea Lucianei pentru crearea unor articole unicate, expor\u00e2nd \u00een permanen\u021b\u0103 noi \u0219i noi variante de design, noi croieli \u0219i noi categorii vestimentare. Dup\u0103 ce \u0219i-a \u00eenceput rochi\u021be de botez \u0219i colec\u021bii mam\u0103-fiic\u0103, Luciana a continuat s\u0103 exploreze \u0219i s\u0103 \u00eenve\u021be, ceea ce face \u0219i ast\u0103zi.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Un element central al brandului este logo-ul cu pisicu\u021b\u0103, pe care clientele \u00eel vor adesea brodat pe piesele vestimentare.<\/p>\n

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\u0218tiai c\u0103…?<\/strong><\/p>\n

Numele pisicu\u021bei de la Nouvelle este <\/span>Leia<\/strong>, inspirat de pasiunea fondatoarei pentru Starwars. \u0218i \u00een via\u021ba real\u0103, creatorea brandului are o pisic\u0103 cu acest nume, care ador\u0103 s\u0103 o priveasc\u0103 pe Luciana desen\u00e2nd. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Our Recursive Q&A Strategy<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Nouvelle by Luciana a crescut sub ochii no\u0219tri. Pe m\u0103sur\u0103 ce brandul a devenit mai matur, nevoile lui s-a extins \u0219i s-au transformat, iar strategia noastr\u0103 a fost adaptat\u0103 schimb\u0103rilor ap\u0103rute pe parcurs. \u00cen pofida metamorfozelor, am reu\u0219it s\u0103 p\u0103stram savoarea unui brand mic, apropiat emo\u021bional de clientele sale.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Nouvelle By Luciana<\/span><\/p>\n

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Brand<\/span><\/p>\n

Nouvelle Medical, Nouvelle Atelier<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Ini\u021bial, provocarea a fost sa cre\u0219tem brandul \u0219i s\u0103-i aducem relevan\u021b\u0103 la nivel na\u021bional.  <\/span><\/p>\n

Pe parcurs, au ap\u0103rut noi \u0219i noi provoc\u0103ri, deoarece extinderea implic\u0103 un efort de productie \u0219i logistic mai mare.  <\/span><\/p>\n

Stategia noastr\u0103 de Recursive Q&A ne-a permis s\u0103 cream solu\u021bii integrate personalizate etap\u0103 cu etap\u0103, \u00een functie de noile provoc\u0103ri ap\u0103rute. Adaptarea ne\u00eentrerupt\u0103 nu a fost necesar\u0103 doar \u00een trecut, ci r\u0103m\u00e2ne la fel de actual\u0103, deoarece Nouvelle continu\u0103 s\u0103 creasc\u0103. Spre exemplu, brandul va \u00eencepe v\u00e2nz\u0103rile \u00een Uniunea European\u0103, ceea ce va veni cu noi provoc\u0103ri.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Un brand iubit \u00een Iasi, Nouvelle by Luciana \u0219i-a \u00eenceput activitatea cu haine de ocazie, completate apoi de costume medicale premium. S-a extins treptat la nivel na\u021bional, cre\u0219terea organic\u0103 \u00een Social Media fiind printre principalele atuuri. Farmecul Lucianei \u0219i pastrarea emo\u021biei specifice unui brand mic au fost ingredintele de care ne-am folosit cel mai mult. <\/span><\/h4>\n

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Cu o evolu\u021bie spectaculoas\u0103 strict organic\u0103 (f\u0103r\u0103 campanii de Like Page sau alte forme de promovare pl\u0103tita) de-a lungul a mai bine de 7 ani, pagina Nouvelle avea, la \u00eenceputul anului 2021, peste 9.500 de fani. <\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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Organic bet<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Visit Profile<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
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Visit Website<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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There’s more room to grow online<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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OMG…too popular?<\/strong><\/h4>\n

Odat\u0103 ce brandul Nouvelle by Luciana a crescut, popularitatea a \u00eenceput s\u0103 creeze \u0219i probleme, legate de aspecte ca: gestionarea comenzilor, personalizarea \u00een functie de diferite criterii \u0219i, nu \u00een ultimul r\u00e2nd, retururi. Confrunta\u021bi cu noile provoc\u0103ri, am mutat procesul de plasare a comenzilor pe site.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Nouvelle By Luciana<\/span><\/p>\n

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Brand<\/span><\/p>\n

Nouvelle Medical, Nouvelle Atelier<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Cum am direc\u021bionat clien\u021bii spre site? <\/strong><\/p>\n