{"id":222,"date":"2024-07-01T15:44:54","date_gmt":"2024-07-01T15:44:54","guid":{"rendered":"https:\/\/dev.blacksquare.live\/wp\/?page_id=222"},"modified":"2026-04-24T16:46:32","modified_gmt":"2026-04-24T14:46:32","slug":"asessio_or_exammy","status":"publish","type":"page","link":"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/asessio_or_exammy\/","title":{"rendered":"Asessio or Exammy"},"content":{"rendered":"
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Asessio or Exammy?<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Knobi<\/strong>, <\/span>Quix <\/strong>sau <\/span>Exammy <\/strong>au fost doar c\u00e2teva dintre numele pe care <\/span>Asessio <\/strong>le-ar fi putut avea. Dar cea mai complex\u0103 solu\u021bie rom\u00e2neasc\u0103 de testare academic\u0103 \u0219i-a g\u0103sit numele care i se potrive\u0219te cel mai bine. \u00centre timp, i-am creat un logo \u0219i o strategie de comunicare prin care s\u0103 poat\u0103 rivaliza cu orice solu\u021bie interna\u021bional\u0103 similar\u0103.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Maguay<\/p>\n

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Brand<\/span><\/p>\n

Asessio<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Job<\/span><\/p>\n

Branding\/ Website\/ Social media strategy <\/span><\/p>\n

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Objective<\/span><\/p>\n

Creating a leader<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Industry<\/span><\/p>\n

Academic Platforms\/ e-learning<\/p>\n

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Technologies<\/span><\/p>\n

WordPress<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Start date<\/span><\/p>\n

2023<\/span><\/p>\n

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Stop date<\/span><\/p>\n

Ongoing<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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What the Brand!<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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We start a revolution!\u2028\u2028Asessio ofer\u0103 cele mai detaliate func\u021bionalit\u0103\u021bi pentru evalu\u0103ri academice, la standarde interna\u021bionale, neexist\u00e2nd la acest moment niciun competitor rom\u00e2nesc de asemenea anvergur\u0103.<\/span><\/p>\n

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De aceea, \u00een procesul de branding am avut \u00een minte un mesaj ambi\u021bios: un lider este cel care d\u0103 tonul pentru excelen\u021b\u0103. Nu \u00eembun\u0103t\u0103\u021bim, revolu\u021bion\u0103m!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Rigiditatea nu \u00eenseamn\u0103 performan\u021b\u0103. Dimpotriv\u0103.<\/span><\/p>\n

\ufeff <\/span><\/p>\n

Unele bariere sunt imposibil de dep\u0103\u0219it f\u0103r\u0103 tehnologie de ultim\u0103 or\u0103. Orice evaluare tradi\u021bional\u0103 se love\u0219te de provoc\u0103rile clasice. Cu ajutorul tehnologiei, corectitudinea \u0219i acurate\u021bea pot s\u0103 mearg\u0103 m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu relaxarea pe parcursul sesiunii. Numele ales este sugestiv pentru ceea ce Asessio \u00ee\u0219i propune s\u0103 fac\u0103: s\u0103 cucereasc\u0103 mediul academic \u0219i s\u0103 \u00eel reconstruiasc\u0103 din temelii, p\u0103str\u00e2nd \u00eens\u0103 valorile fundamentale.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The Challenge<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Prima provocare<\/strong> a fost s\u0103 g\u0103sim un nume. Am venit cu multe propuneri (unele mai bune, altele mai….amuzante), prin brainstorming, \u0219i le-am validat pe cele mai bune printr-un chestionar. <\/span>Provocarea a doua:<\/strong> S\u0103 dep\u0103\u0219im rigiditatea asociat\u0103 cu mediul academic tradi\u021bional \u0219i s\u0103 \u00eei oferim acestei solu\u021bii de testare o identitate fresh, modern\u0103, care s\u0103 inspire tuturor dorin\u021ba de reinventare.<\/span><\/h4>\n

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Acest obiectiv se reflect\u0103 \u00een fiecare element, de la nume, la logo. Spre exemplu, muntele din logo sugereaz\u0103 provoc\u0103rile actuale ale procesului de evaluare, dar si ambi\u021bia de a dep\u0103\u0219i bariere \u0219i c\u0103l\u0103toria c\u0103tre atingerea succesului. <\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Cool interfaces are <\/span><\/h2>\n

cool again<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Provoc\u0103rile mari se dep\u0103\u0219esc mai u\u0219or cu o atitudine relaxat\u0103. De aceea, am optat pentru un look and feel nu doar modern, ci \u0219i aerisit \u0219i reconfortant. Credem c\u0103 o aplica\u021bie adresat\u0103 celor mai complexe \u0219i riguroase teste academice poate ar\u0103ta mai cool ca multe aplica\u021bii utilizate just for fun.\u2028<\/span><\/h4>\n

Cu o interfa\u021b\u0103 simplu de utilizat, platforma permite orice tip de testare,<\/strong> cu orice tip de item, pentru c\u0103 sofisticat \u0219i simplu sunt concepte care se \u00eempletesc de minune. <\/span><\/h4>\n

Albastrul electric, folosit \u0219i \u00een logo, contribuie la un look fresh \u0219i inspir\u0103 dorin\u021ba de reinventare, de transformare \u00een realitate a visurilor \u0219i ambi\u021biilor m\u0103re\u021be.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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Visit asessio.ro<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Web pressence is precise<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Ca look & feel, site-ul de prezentare Asessio urm\u0103re\u0219te s\u0103 transmit\u0103 acela\u0219i mesaj: c\u0103 realizarea unor obiective mari poate fi fluid\u0103 cu ajutorul tehnologiei. <\/span><\/h4>\n

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\ufeff<\/span>Simplitatea relaxant\u0103 \u0219i efortul nu se exclud, fiecare \u00ee\u0219i are rolul \u0219i locul \u00een procesul educa\u021bional.\u2028\u2028Pentru ca fiecare s\u0103 g\u0103seasc\u0103 rapid ceea ce caut\u0103, am g\u00e2ndit site-ul de prezentare av\u00e2nd \u00een centru cele 3 categorii de public \u021bint\u0103: profesori, management universitar \u0219i studen\u021bi.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Keep it short.. and complex<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Un Homepage u\u0219or de navigat e esen\u021bial pentru orice site. <\/span><\/h4>\n

Cu at\u00e2t mai mult, acest lucru cap\u0103t\u0103 importan\u021b\u0103 atunci c\u00e2nd avem mai multe categorii de public \u021bint\u0103, deoarece aglomerarea informa\u021biei poate \u00eendep\u0103rta vizitatorii. <\/span><\/h4>\n

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Fiecare public are obiective \u0219i, de nu, curiozit\u0103\u021bi specifice \u0219i, cel mai probabil, pu\u021bin de pierdut printre informa\u021bii inutile pentru el.\u2028\u2028Am creat colec\u021bii speciale, prin care fiecare categorie de persoane s\u0103 ajung\u0103, cu doar un click, la detaliile potrivite.<\/span><\/h4>\n

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Pe l\u00e2ng\u0103 prezentarea func\u021bionalit\u0103\u021bilor \u0219i a interfe\u021bei \u00een func\u021bie de nevoile specifice, fiecare categorie poate vedea beneficii adresate lui \u0219i testimoniale care \u00eei sunt de interes.\u2028 <\/span><\/h4>\n

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Nu puteam uita de op\u021biunea de abonare la newsletter. Newsletterele vor fi personalizate, ca \u0219i \u00een alte cazuri, prin Black Reports, rapoartele create chiar de noi pentru a colecta datele cele mai interesante pentru fiecare client.\u2028\u2028Date la care nu po\u021bi avea acces prin niciun alt tool public. Nu, nu le g\u0103se\u0219ti \u00een Google! \ud83d\ude42<\/span><\/h4>\n

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Our tools are made for walking [reporting]<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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O interfa\u021b\u0103 simpl\u0103 \u0219i modern\u0103 e cea mai bun\u0103 alegere pentru o solu\u021bie care se adreseaz\u0103 unui public at\u00e2t de larg \u0219i de complex. F\u0103r\u0103 simplitatea, solu\u021bia nu ar putea niciodat\u0103 s\u0103 ajung\u0103 s\u0103 fie adoptat\u0103 la nivel na\u021bional, a\u0219a cum \u00ee\u0219i propune. Pentru studen\u021bi, cadre universitare \u0219i studen\u021bi, dep\u0103\u0219irea reticen\u021bei depinde, \u00een mare m\u0103sur\u0103, de u\u0219urin\u021ba de a trece de la un sistem tradi\u021bional de evaluare la unul digital. Compexitatea unei astfel de platforme \u0219i ambi\u021bia solu\u021biei r\u0103m\u00e2n, \u00een pofida acestei simplit\u0103\u021bi, evidente, fiind subliniate nu doar de func\u021bionalit\u0103\u021bi, ci \u0219i de elemente vizuale alese.<\/span><\/h4>\n

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C\u00e2nd, cum \u0219i \u00een ce scop este platforma accesat\u0103 de fiecare categorie de utilizatori \u00een parte? Ce nevoi le sunt \u00eendeplinite \u0219i ce ar putea fi \u00eembun\u0103t\u0103\u021bi? Black reports permit cel mai detaliat acces posibil la cea mai valoroas\u0103 resurs\u0103 a erei digitale: informa\u021bia.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Departments and team<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Lucr\u0103m \u00eempreun\u0103, pun\u00e2nd laolalt\u0103 abilit\u0103\u021bile echipei de Software Depeloment cu cele ale echipei de Digital Marketing. Totu\u0219ii, oamenii care au stat \u00een prima linie, merit\u0103 mul\u021bumiri.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Departments<\/strong><\/p>\n

Branding<\/p>\n

Website dev<\/p>\n

Ux and Design <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team<\/strong><\/p>\n

Branding Strategy \/\/ Andra Oprescu<\/p>\n

Branding & Creative strategy\/\/ Bogdan Vartolomei<\/p>\n

Design \/\/ Sebastian Iacoboni<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Tools Used<\/strong><\/p>\n

Black Reports<\/p>\n

Similar web<\/p>\n

Adobe Creative Suite<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Partners & Special Thanks<\/strong><\/p>\n

Asessio Team<\/p>\n

Maguay Romania<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Asessio or Exammy? Knobi, Quix sau Exammy au fost doar c\u00e2teva dintre numele pe care Asessio le-ar fi putut avea. Dar cea mai complex\u0103 solu\u021bie rom\u00e2neasc\u0103 de testare academic\u0103 \u0219i-a g\u0103sit numele care i se potrive\u0219te cel mai bine. \u00centre timp, i-am creat un logo \u0219i o strategie de comunicare prin care s\u0103 poat\u0103 rivaliza […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-222","page","type-page","status-publish","hentry"],"yoast_head":"\nAsessio or Exammy - Blacksquare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/asessio_or_exammy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asessio or Exammy - Blacksquare\" \/>\n<meta property=\"og:description\" content=\"Asessio or Exammy? Knobi, Quix sau Exammy au fost doar c\u00e2teva dintre numele pe care Asessio le-ar fi putut avea. Dar cea mai complex\u0103 solu\u021bie rom\u00e2neasc\u0103 de testare academic\u0103 \u0219i-a g\u0103sit numele care i se potrive\u0219te cel mai bine. \u00centre timp, i-am creat un logo \u0219i o strategie de comunicare prin care s\u0103 poat\u0103 rivaliza […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/asessio_or_exammy\/\" \/>\n<meta property=\"og:site_name\" content=\"Blacksquare\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-24T14:46:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blacksquare.ro\/wp-content\/uploads\/brizy\/imgs\/colaj-exammy-mockups-brand-1270x473x0x1x1270x472x1729842600.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/\",\"url\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/\",\"name\":\"Asessio or Exammy - Blacksquare\",\"isPartOf\":{\"@id\":\"https:\/\/blacksquare.ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blacksquare.ro\/wp-content\/uploads\/brizy\/imgs\/colaj-exammy-mockups-brand-1270x473x0x1x1270x472x1729842600.jpg\",\"datePublished\":\"2024-07-01T15:44:54+00:00\",\"dateModified\":\"2026-04-24T14:46:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/#primaryimage\",\"url\":\"https:\/\/blacksquare.ro\/wp-content\/uploads\/brizy\/imgs\/colaj-exammy-mockups-brand-1270x473x0x1x1270x472x1729842600.jpg\",\"contentUrl\":\"https:\/\/blacksquare.ro\/wp-content\/uploads\/brizy\/imgs\/colaj-exammy-mockups-brand-1270x473x0x1x1270x472x1729842600.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/asessio_or_exammy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blacksquare.ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital\",\"item\":\"https:\/\/blacksquare.ro\/digital-home\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Studies\",\"item\":\"https:\/\/blacksquare.ro\/digital-home\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Asessio or Exammy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blacksquare.ro\/#website\",\"url\":\"https:\/\/blacksquare.ro\/\",\"name\":\"Blacksquare\",\"description\":\"Blacksquare\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blacksquare.ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Asessio or Exammy - Blacksquare","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/asessio_or_exammy\/","og_locale":"en_US","og_type":"article","og_title":"Asessio or Exammy - Blacksquare","og_description":"Asessio or Exammy? 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