{"id":287,"date":"2024-07-02T07:06:11","date_gmt":"2024-07-02T07:06:11","guid":{"rendered":"https:\/\/dev.blacksquare.live\/wp\/?page_id=287"},"modified":"2026-04-24T16:46:40","modified_gmt":"2026-04-24T14:46:40","slug":"astorium_esenta_brandului","status":"publish","type":"page","link":"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/astorium_esenta_brandului\/","title":{"rendered":"Astorium esenta brandului"},"content":{"rendered":"
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Astorium<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Ce te face s\u0103 sim\u021bi c\u0103 ai g\u0103sit acel „acas\u0103” care \u021bi se potrive\u0219te? Misiunea noastr\u0103 principal\u0103 cu Astorium a fost aceea de a g\u0103si esen\u021ba brandului \u0219i de a le vorbi oamenilor despre el \u00eentr-o manier\u0103 care s\u0103 le permit\u0103 s\u0103 vad\u0103 dincolo de „ziduri”.\u2028<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Astorium<\/p>\n

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Brand<\/span><\/p>\n

Astorium Garden, Astorium Life<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Job<\/span><\/p>\n

Branding\/ Social media strategy \/ marketing<\/span><\/p>\n

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Objective<\/span><\/p>\n

Online strategy from A to Z<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Industry<\/span><\/p>\n

Building industry<\/p>\n

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Technologies<\/span><\/p>\n

Facebook Ecosystem, Google Ads, Magento, WordPress, Black Reports<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Start date<\/span><\/p>\n

2023<\/span><\/p>\n

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Stop date<\/span><\/p>\n

Ongoing<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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New year, new look<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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For Astorium, the beginning of the year brought a new visual direction, warmer but also more coherent. Astorium is an up-and-coming real estate developer, already on its fifth project, and strengthening the image of an already mature brand needs consistency above all. We replaced the multicolored social media visuals and bold black in the logo with a sleek, semi-transparent anthracite. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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This semi-transparency, recalling the curtain that protects the privacy of a home, became a leitmotif of the site, which we redesigned.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

Visit astorium.ro<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Switch to Motion<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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We live in a world that s always on the move, but still wants more movement.With Astorium, we explored video opportunities, complementing the static content we had previously developed.We chose personal and dynamic videos to bring the brand closer to people. <\/span><\/h4>\n

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We also flirted with the concept of skits (funny shorts) to present the technical advantages of the apartments in a more user-friendly way, aimed at young families and all those open to a touch of modern humor.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Astorium<\/p>\n

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Brand<\/span><\/p>\n

Astorium Garden, Astorium Life<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The on-site videos were part the strategy we used to build client trust, keeping them up to date with the state of the construction and every plan for the future.<\/p>\n

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In this case, we also chose dynamic and warm frames, a friendly and cheerful presentation and a touch of humor.<\/p>\n

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A sense of community<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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When you choose a premium apartment, you're choosing to be part of a community of people like you, focused on a yearning for comfort, security and relaxation.<\/h4>\n

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That's why we've built our social media communication (and beyond) around people's desire to belong to an exclusive community and to transform their home into a place of recreation and leisure.<\/h4>\n

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How can you spend your weekends in Astorium or in the neighborhood? Where can you play with your little kids or go for a quick shopping session? All these questions are answered on the Astorium website and Social Media profiles.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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Elegance where you can find it<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Our Google Ads strategy was based on both Search and Display Ads campaigns highlighting elegance, luxury and all the ways you can spend quality time in Astorium.<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Astorium<\/p>\n

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Brand<\/span><\/p>\n

Astorium Garden, Astorium Life<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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P-Max campaigns and Facebook Leads campaigns complete the Ads strategy, with measurable effects in overal sales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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A taste of luxury<\/span>\t<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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With an elegant look and feel that is both delicate and imposing, the new Astorium website brings together, in microsites, all the projects to date.<\/span><\/h4>\n

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From a conceptual point of view, the site moves away from the old approach, which focused on a rigid presentation of features, and relies predominantly on sensations and feelings. Detail elements such as handwriting, transparencies and inspirational quotes emphasize the core elements promised by the brand: luxury and comfort. <\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n
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Departments and team<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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We work together, bringing together the skills of the Depeloment Software team with the Digital Marketing team. However, the people on the front line deserve some thanks.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Departments<\/strong><\/p>\n

Social Media<\/p>\n

Branding<\/p>\n

Performance<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team<\/strong><\/p>\n

Social Media Strategy \/\/ Andra Oprescu<\/p>\n

Performance \/\/ Radu Sima<\/p>\n

Design \/\/ Sebastian Iacoboni<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Tools Used<\/strong><\/p>\n

Cust.Black Reports<\/p>\n

SEMRush<\/p>\n

Gooogle Business Suite<\/p>\n

Meta Ads<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Partners & Special Thanks<\/strong><\/p>\n

Astorium Construct<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Astorium Ce te face s\u0103 sim\u021bi c\u0103 ai g\u0103sit acel „acas\u0103” care \u021bi se potrive\u0219te? Misiunea noastr\u0103 principal\u0103 cu Astorium a fost aceea de a g\u0103si esen\u021ba brandului \u0219i de a le vorbi oamenilor despre el \u00eentr-o manier\u0103 care s\u0103 le permit\u0103 s\u0103 vad\u0103 dincolo de „ziduri”.\u2028 Client Astorium Brand Astorium Garden, Astorium Life Job […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-287","page","type-page","status-publish","hentry"],"yoast_head":"\nAstorium esenta brandului - Blacksquare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/astorium_esenta_brandului\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astorium esenta brandului - Blacksquare\" \/>\n<meta property=\"og:description\" content=\"Astorium Ce te face s\u0103 sim\u021bi c\u0103 ai g\u0103sit acel „acas\u0103” care \u021bi se potrive\u0219te? 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