{"id":3,"date":"2024-06-29T08:05:01","date_gmt":"2024-06-29T08:05:01","guid":{"rendered":"https:\/\/v2.blacksquare.ro\/?page_id=3"},"modified":"2026-04-24T16:45:38","modified_gmt":"2026-04-24T14:45:38","slug":"portokal_case_study","status":"publish","type":"page","link":"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/portokal_case_study\/","title":{"rendered":"Portokal \u2013 case study"},"content":{"rendered":"
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Portokal.ro<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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50% more sales during the first year<\/strong><\/h1>\n

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This is the result we achieved for Portokal.ro in 2023. Sales increased by almost 50% compared to 2022, with a peak monthly sales increase of 183% in May.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Client<\/span><\/p>\n

Sedcom Libris<\/p>\n

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Brand<\/span><\/p>\n

Portokal.ro<\/span><\/p>\n

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Job<\/span><\/p>\n

Copywriting \/ Design\/ Marketing \/Google & Facebook Ads<\/span><\/p>\n

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Objective<\/span><\/p>\n

Cre\u0219tere awareness, cre\u0219tere v\u00e2nz\u0103ri<\/p>\n

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Industry<\/span><\/p>\n

Bookstore<\/p>\n

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Technologies<\/span><\/p>\n

Google Ads, Google Analytics, Magento, WordPress, <\/span>Photoshop<\/p>\n

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Start date<\/span><\/p>\n

2022<\/span><\/p>\n

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Stop date<\/span><\/p>\n

Ongoing<\/span><\/p>\n

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Refresh is cool<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Portokal is a brand owned by Sedcom Libris, which already has a rich and impressive tradition, being a reference name for book lovers in Iasi. <\/span><\/p>\n

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However, in the digital world, a subrand may need to break away from the parent image in order to build its own fresh and effervescent personality.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Our main goal was to build a recognizable visual style and set a current tone, with the aim of appealing to readers who are predominantly oriented towards online shopping.<\/span><\/p>\n

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We chose a difficult path to transform the Portokal brand into a resonant name, but once implemented, the resfresh was enthusiastically received and created new sales opportunities.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Client<\/span><\/p>\n

Sedcom Libris<\/p>\n

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Brand<\/span><\/p>\n

Portokal.ro<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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The Challenge<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Getting lost in the crowd, lack of a well-defined brand personality, lack of social media engagement and lack of a contemporary visual identity.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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How did we achieve these results for Portokal.ro?<\/em><\/strong><\/h2>\n

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With a mix of customized marketing strategies, including: complex Google Ads and Meta platforms strategy, newsletters and automated communications on various topics, creation of video content and a TikTok account. Growth was also achieved, to a significant extent, organically. The secret element was engagement, by adding a splash of color and a warm and human tone of voice. We sparked dialog and interest through open questions and more, plus many other little secrets.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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More Engagement,<\/span><\/h2>\n

More Fun<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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6 tools to increase Awareness:<\/h4>\n

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Quotes<\/strong><\/p>\n

Open<\/strong> Questions<\/p>\n

Dialogue <\/strong>in comments<\/p>\n

Quizzes<\/strong> in Story<\/p>\n

Live <\/strong><\/p>\n

Memes<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Visit Profile<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
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Visit portokal.ro<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Google Ads<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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The Performance Max campaign we ran in Google had an average ROAS of 8.3% in 2023.<\/p>\n

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Google's revenue contribution stood at 15%-20%, in the context of a strongly positive revenue development throughout the year.<\/p>\n

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Here, in a few metrics, is a 2023 outlook for Portokal.ro:<\/p>\n

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Average ROAS <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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8.3%<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Online sales<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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+50%<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Orders growth<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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48<\/strong>%<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Departments and team<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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People make things possible. At BlackSquare, showing gratitude is a way of life.<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Departments<\/strong><\/p>\n

Social Media<\/p>\n

Branding<\/p>\n

Performance<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Team<\/strong><\/p>\n

Social Media Strategy \/\/ Andra Oprescu<\/p>\n

Performance \/\/ Radu Sima<\/p>\n

Design \/\/ Sebastian Iacoboni<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Tools Used<\/strong><\/p>\n

Cust.Black Reports<\/p>\n

SEMRush<\/p>\n

Gooogle Business Suite<\/p>\n

Meta Ads<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Partners & Special Thanks<\/strong><\/p>\n

Portokal.ro<\/p>\n

Sedcom Libris SA<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Portokal.ro V\u00e2nz\u0103ri cu 50% mai mari, \u00een primul an Este rezultatul pe care l-am ob\u021binut pentru Portokal.ro, \u00een 2023. V\u00e2nz\u0103rile au crescut cu aproape 50% fa\u021b\u0103 de 2022, cu o cre\u0219tere lunar\u0103 maxim\u0103 a v\u00e2nz\u0103rilor, de 183%, \u00een luna mai. Client Sedcom Libris Brand Portokal.ro Job Copywriting \/ Design\/ Marketing \/Google & Facebook Ads Objective […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"\nPortokal \u2013 case study - Blacksquare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blacksquare.ro\/en\/digital-home\/case-studies\/portokal_case_study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Portokal \u2013 case study - Blacksquare\" \/>\n<meta property=\"og:description\" content=\"Portokal.ro V\u00e2nz\u0103ri cu 50% mai mari, \u00een primul an Este rezultatul pe care l-am ob\u021binut pentru Portokal.ro, \u00een 2023. 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