{"id":2281,"date":"2025-03-07T13:22:37","date_gmt":"2025-03-07T13:22:37","guid":{"rendered":"https:\/\/blacksquare.ro\/?p=2281"},"modified":"2026-04-24T14:04:37","modified_gmt":"2026-04-24T12:04:37","slug":"industria-mobilei-adaptarea-la-tendintele-de-marketing-si-la-declinul-vanzarilor","status":"publish","type":"post","link":"https:\/\/blacksquare.ro\/en\/industria-mobilei-adaptarea-la-tendintele-de-marketing-si-la-declinul-vanzarilor\/","title":{"rendered":"The furniture industry: adapting to marketing trends and declining sales."},"content":{"rendered":"
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The furniture industry: adapting to marketing trends and declining sales.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The furniture industry: adapting to marketing <\/strong><\/p>\n

trends and declining sales<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Contextul actual <\/strong><\/p>\n

al industriei mobilei <\/strong><\/p>\n

\u00een Rom\u00e2nia<\/strong> <\/span><\/p>\n

<\/span><\/p>\n

Industria mobilei din Rom\u00e2nia a fost, tradi\u021bional, un sector cu performan\u021be notabile, contribuind semnificativ la exporturi \u0219i la economia Rom\u00e2niei. Cu toate acestea, \u00eencep\u00e2nd cu 2016, sectorul a \u00eenregistrat o sc\u0103dere continu\u0103 , pierz\u00e2ndu-\u0219i treptat competitivitatea pe pia\u021ba interna\u021bional\u0103. Factorii principali ai acestei tendin\u021be includ cre\u0219terea costurilor de produc\u021bie \u0219i concuren\u021ba acerb\u0103 din partea \u021b\u0103rilor precum China \u0219i Ucraina, care ofer\u0103 produse similare la pre\u021buri mai competitive.<\/span><\/p>\n

<\/span><\/p>\n

\u00cen ciuda acestor provoc\u0103ri, industria mobilei r\u0103m\u00e2ne unul dintre pu\u021binele sectoare cu un excedent comercial \u00een Rom\u00e2nia, exporturile dep\u0103\u0219ind <\/span> .<\/span> importurile. Totu\u0219i, sc\u0103derea produc\u021biei \u0219i a exporturilor \u00een ultimii ani subliniaz\u0103 necesitatea unor strategii de adaptare la noile realit\u0103\u021bi economice \u0219i de consum.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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The current context of the furniture industry in Romania.<\/strong> <\/span><\/p>\n

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The furniture industry in Romania has traditionally been a sector with notable performance, significantly contributing to exports and the country's economy. However, since 2016, the sector has experienced a continuous decline, gradually losing its competitiveness in the international market. The main factors behind this trend include rising production costs and fierce competition from countries such as China and Ukraine, which offer similar products at more competitive prices.<\/span><\/p>\n

<\/span><\/p>\n

Despite these challenges, the furniture industry remains one of the few sectors with a trade surplus in Romania, with exports exceeding imports. However, the decline in production and exports in recent years highlights the need for strategies to adapt to new economic and consumer realities.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Emerging trends in furniture industry marketing for 2025.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Pentru a r\u0103m\u00e2ne competitive<\/span><\/p>\n

,companiile interna\u021bionale din industria mobilei se adapteaz\u0103 rapid la o serie de tendin\u021be. Pentru industria local\u0103, a \u021bine pasul este metoda prin care pot vinde mai mult \u0219i mai scump, compens\u00e2nd cre\u0219terea costurilor de produc\u021bie.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Emerging trends in furniture industry marketing for 2025.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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To remain competitive, international companies in the furniture industry are rapidly adapting to a series of trends. For the local industry, keeping up is the way to sell more and at higher prices, offsetting the rising production costs.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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1.Minimalist design and premium aesthetics<\/strong><\/h2>\n

Majoritatea site-urilor de mobil\u0103 adopt\u0103 un design minimalist, caracterizat prin spa\u021bii albe generoase, tipografie curat\u0103 \u0219i imagini de \u00eenalt\u0103 calitate. Aceast\u0103 abordare nu doar c\u0103 ofer\u0103 o estetic\u0103 premium, dar \u0219i faciliteaz\u0103 navigarea utilizatorilor , permi\u021b\u00e2ndu-le s\u0103 se concentreze pe produsele prezentate.<\/span><\/p>\n

<\/span><\/p>\n

2. Optimizarea pentru <\/strong><\/h3>\n

dispozitive mobile<\/strong><\/h3>\n

Cu o cre\u0219tere continu\u0103 a utiliz\u0103rii smartphone-urilor,optimizarea con\u021binutului pentru dispozitive mobile devine crucial\u0103. Statisticile arat\u0103 c\u0103 97,6% dintre utilizatori de\u021bin un smartphone, ceea ce subliniaz\u0103 importan\u021ba strategiilor de marketing mobil eficiente.<\/span><\/p>\n

<\/span><\/p>\n

3. Integrarea <\/strong><\/h3>\n

showroom-urilor virtuale \u0219i <\/strong><\/h3>\n

augmented reality (AR)<\/strong><\/h3>\n

To provide customers with an innovative shopping experience, furniture companies can invest in virtual showrooms and AR technology. These allow customers to visualize products in their own space before purchase, enhancing the shopping experience and reducing return rates.<\/span><\/p>\n

<\/span><\/p>\n

4. Storytelling autentic \u0219i <\/strong><\/h3>\n

branding emo\u021bional<\/strong><\/h3>\n

Consumers seek brands they can resonate with on an emotional level. Authentic storytelling and branding that reflects the company\u2019s values and mission can create a strong connection with the target audience. <\/span><\/p>\n

<\/span><\/p>\n

5. Automatizarea marketingului <\/strong><\/p>\n

\u0219i utilizarea chatbot-urilor<\/strong><\/p>\n

Implementing marketing automation solutions and chatbots can improve operational efficiency and provide customers with real-time assistance.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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1.Minimalist design and premium aesthetics<\/strong><\/h2>\n

Most furniture websites adopt a minimalist design, characterized by generous white spaces, clean typography, and high-quality images. This approach not only provides a premium aesthetic but also facilitates user navigation, allowing them to focus on the <\/span><\/p>\n

showcased products.<\/span><\/p>\n

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2.Optimization for mobile devices<\/strong><\/h3>\n

With the continuous rise in smartphone usage, optimizing content for mobile devices becomes crucial. Statistics show that 97.6% of users own a smartphone, highlighting the importance of effective mobile marketing strategies.<\/span><\/p>\n

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3.Integration of virtual showrooms and <\/strong><\/h3>\n

augmented reality (AR)<\/strong><\/h3>\n

To provide customers with an innovative shopping experience, furniture companies can invest in virtual showrooms and AR technology. These allow customers to visualize products in their own space before purchase, enhancing the shopping experience <\/span><\/p>\n

and reducing return rates.<\/span><\/p>\n

<\/span><\/p>\n

4.Authentic storytelling and emotional branding<\/strong><\/h3>\n

Consumers seek brands they can resonate with on an emotional level. Authentic storytelling and branding that reflects the company\u2019s values and mission can create a strong connection with the target audience. <\/span><\/p>\n

<\/span><\/p>\n

5.Marketing automation and the <\/strong><\/p>\n

use of chatbots<\/strong><\/p>\n

Implementing marketing automation solutions and chatbots can improve operational efficiency and provide customers with real-time assistance.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Studiu de caz:<\/strong><\/p>\n

Euromobila: Re\u00eemprosp\u0103tarea imaginii prin strategie de marketing<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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A striking example of adapting to new marketing trends is Euromobila, a local sofa manufacturer with over 20 years of presence in the market. In 2024, the company partnered with the BlackSquare agency to refresh its image and connect more effectively with its target audience.<\/span><\/p>\n

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The challenge<\/strong><\/h3>\n

Anterior colabor\u0103rii, <\/span><\/p>\n

comunicarea Euromobila se axa exclusiv pe prezentarea individual\u0103 a produselor, f\u0103r\u0103 o identitate vizual\u0103 distinct\u0103 sau o conexiune emo\u021bional\u0103 cu publicul. De\u0219i produsele erau apreciate pentru calitate, lipsa unei strategii de branding eficiente limita expansiunea pe pia\u021b\u0103.<\/span><\/p>\n

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The solution<\/strong><\/h3>\n

BlackSquare implemented a comprehensive strategy to transform the public's perception of Euromobila:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Case study: Euromobila: Refreshing the image through <\/strong><\/p>\n

a marketing strategy.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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A striking example of adapting to new marketing trends is Euromobila, a local sofa manufacturer with over 20 years of presence in the market. In 2024, the company partnered with the BlackSquare agency to refresh its image and connect more effectively with its target audience.<\/span><\/p>\n

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The challenge<\/strong><\/h3>\n

Prior to the collaboration, Euromobila's communication focused exclusively on showcasing individual products, without a distinct visual identity or an emotional connection with the audience. Although the products were appreciated for their quality, the lack of an effective branding strategy limited market expansion.<\/span><\/p>\n

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The solution<\/strong><\/h3>\n

BlackSquare implemented a comprehensive strategy to transform the public's perception of Euromobila:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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  • Redefining the visual identity<\/strong>: We created a friendlier and more authentic brand image, inspired by the atmosphere of Romanian families and traditional motifs.<\/span><\/li>\n<\/ul>\n

    <\/span><\/p>\n

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    • The use of doodle and visual storytelling: <\/strong>.<\/strong> :<\/strong>The introduction of creative illustrations <\/span>. <\/span>imaginile statice ale produselor \u00een cadre interactive \u0219i memorabile, facilit\u00e2nd o conexiune emo\u021bional\u0103 cu publicul.<\/span><\/li>\n<\/ul>\n

      <\/span><\/p>\n

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      • Emphasizing local production <\/strong>: The communication emphasized that the <\/span> .<\/span> products are made in Romania, promoting local quality and craftsmanship.<\/span><\/li>\n<\/ul>\n

        <\/span><\/p>\n

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        • Engaging video content<\/strong>: Creating videos showcased the quality and durability of the products <\/span> . <\/span> in a modern way. We also took the first steps in bringing the family behind the brand into the public's view.<\/span><\/li>\n<\/ul>\n

          <\/span><\/p>\n

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          • Campaigns on Facebook and Google Ads<\/strong>The marketing campaigns were optimized <\/span> .<\/span> optimizate pentru a atrage clien\u021bi \u00een magazine, baz\u00e2ndu-se pe noua identitate vizual\u0103 \u0219i pe mesaje <\/span><\/li>\n<\/ul>\n

            mai calde.<\/span><\/p>\n

            <\/span><\/p>\n

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            • Development of a modern website<\/strong>: Am lucrat la o platform\u0103 digital\u0103 nou\u0103 care s\u0103 asigure mai mult\u0103 coeren\u021b\u0103, dar \u0219i s\u0103 reflecte mai bine valorile brandului \u0219i calitatea produselor. U\u0219or, u\u0219or, Euromobila se prezint\u0103 ca un brand premium, capabil s\u0103 \u021bin\u0103 pasul cu<\/span><\/li>\n<\/ul>\n

              vremurile actuale.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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              • Redefining the visual identity<\/strong>: We created a friendlier and more authentic brand image, inspired by the atmosphere of Romanian families and traditional motifs.<\/span><\/li>\n<\/ul>\n

                <\/span><\/p>\n

                  \n
                • The use of doodle and visual storytelling: <\/strong> . <\/strong> :<\/strong>: The introduction of creative illustrations transformed static product images into interactive and memorable frames, facilitating an emotional connection with the audience.<\/span><\/li>\n<\/ul>\n

                  <\/span><\/p>\n

                    \n
                  • Emphasizing local production <\/strong>: The communication emphasized that the products are made in Romania, promoting local quality and craftsmanship.<\/span><\/li>\n<\/ul>\n

                    <\/span><\/p>\n

                      \n
                    • Engaging video content<\/strong>: Creating videos showcased the quality and durability of the products in a modern way. We also took the first steps in bringing the family behind the brand into the public's view.<\/span><\/li>\n<\/ul>\n

                      <\/span><\/p>\n

                        \n
                      • Campaigns on Facebook and Google Ads<\/strong>: The marketing campaigns were optimized to attract customers to the stores, based on the new visual identity and warmer messages.<\/span><\/li>\n<\/ul>\n

                        <\/span><\/p>\n

                          \n
                        • Development of a modern website<\/strong>: Am lucrat la o platform\u0103 digital\u0103 nou\u0103 care s\u0103 asigure mai mult\u0103 coeren\u021b\u0103, dar \u0219i s\u0103 reflecte mai bine valorile brandului \u0219i calitatea produselor. U\u0219or, u\u0219or, Euromobila se prezint\u0103 ca un brand premium, capabil s\u0103 \u021bin\u0103 pasul cu <\/span><\/li>\n
                        • vremurile actuale.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n
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                          The results<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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                          The implementation of this strategy led to a significant increase in interactions and conversions, strengthening Euromobila's market position. For example, the Black Friday campaign saw a 10% increase in sales,with a budget reduced by 30%. <\/span><\/p>\n

                          buget redus cu 30%.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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                          The implementation of this strategy led to a significant increase in interactions and conversions, strengthening Euromobila's market position. For example, the Black Friday campaign saw a 10% increase in sales,with a budget reduced by 30%. <\/span><\/p>\n

                          buget redus cu 30%.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n

                          <\/p>","protected":false},"excerpt":{"rendered":"

                          Industria mobilei: adaptarea la tendin\u021bele de marketing \u0219i la declinul v\u00e2nz\u0103rilor Industria mobilei: adaptarea la tendin\u021bele de marketing \u0219i la declinul v\u00e2nz\u0103rilor Contextul actual al industriei mobilei \u00een Rom\u00e2nia Industria mobilei din Rom\u00e2nia a fost, tradi\u021bional, un sector cu performan\u021be notabile, contribuind semnificativ la exporturi \u0219i la economia Rom\u00e2niei. Cu toate acestea, \u00eencep\u00e2nd cu 2016, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2281","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nIndustria mobilei: adaptarea la tendin\u021bele de marketing \u0219i la declinul v\u00e2nz\u0103rilor - Blacksquare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blacksquare.ro\/en\/industria-mobilei-adaptarea-la-tendintele-de-marketing-si-la-declinul-vanzarilor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industria mobilei: adaptarea la tendin\u021bele de marketing \u0219i la declinul v\u00e2nz\u0103rilor - Blacksquare\" \/>\n<meta property=\"og:description\" content=\"Industria mobilei: adaptarea la tendin\u021bele de marketing \u0219i la declinul v\u00e2nz\u0103rilor Industria mobilei: adaptarea la tendin\u021bele de marketing \u0219i la declinul v\u00e2nz\u0103rilor Contextul actual al industriei mobilei \u00een Rom\u00e2nia Industria mobilei din Rom\u00e2nia a fost, tradi\u021bional, un sector cu performan\u021be notabile, contribuind semnificativ la exporturi \u0219i la economia Rom\u00e2niei. 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