Performance Intelligence Lead
Elena leads BlackSquare’s performance marketing function and manages the paid media ecosystem across the leading digital platforms, including Meta, Google, LinkedIn, and TikTok.
Her profile combines operational execution with data analysis, continuous optimization, and the alignment of campaigns with clients’ commercial objectives. In her current role as Account & Performance Manager, she manages clients’ social media accounts, develops and oversees paid campaigns, creates content strategies and editorial calendars, monitors account performance, and continuously optimizes results based on generated leads and data signals. She works closely with the design team on visual assets, develops video content tailored to the marketing funnel, and creates performance reports for clients, including through automated workflows, ensuring that processes and deliverables remain well organized in Google Drive and Jira.
Her Meta Certified Media Buying Professional certification further strengthens her profile as a specialist focused on performance, structure, and disciplined execution.