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BlackSquare Becomes a Registered European Trademark
BlackSquare is now officially a registered trademark with the European Union Intellectual Property Office, which means that the BlackSquare name and identity are now protected and recognized in all member states of the European Union.
Integrarea automatizării în structura BlackSquare: cum arată în practică BlackSquare Automation OS
La BlackSquare, BlackSquare Automation OS nu este un experiment, ci un proces de transformare internă. Am început să reconstruim, pas cu pas, modul în care funcționează echipa prin automatizări.
Automation: from tool to infrastructure
For the first time, technology is no longer just a tool we use, but becomes a natural extension of the way we think, plan, and work.
How we learned to say “no.”
In marketing, "yes" seems like the magic word. It's the reflex that makes us seem flexible, professional, creative. It's the fuel that sustains relationships, negotiations, and, often, trust.
Scroll fatigue and slow marketing
People's attention has become an increasingly fragmented resource, and our daily lives are dominated by a mechanical and almost unconscious gesture: scrolling.
No discount dots: marketing without promotions
In Romania, discounts have become almost a reflex. From the mall to the neighborhood store, the red posters with "-30%" or "-50%" no longer surprise anyone.
The courage to be exceptional
The truth is that not everyone has to go beyond the "good" stage.
About communities, beyond audiences
Long-term success does not belong to those who speak the loudest, but to those who also know how to listen.
The 4Ps: promotion, promotion, promotion… promotion?
Marketing has long been defined by a formula that seems simple only on the surface, the four Ps: product, price, placement, promotion.
Marketing in times of uncertainty
Economies don't just crumble under the pressure of numbers. They are silently rewritten, in the unspectacular stages of prolonged instability.
We no longer hate (all) ads
Traditionally, people hate ads. They skip them, block them, ignore them. But at the same time, they consume hours of content created or sponsored by brands.
Creative trends: do we follow them or do we set them?
In today's marketing landscape, brands are caught in a delicate balance: maintaining coherent branding while also embracing limitless creativity and viral trends.
The furniture industry: adapting to marketing trends and declining sales.
The Romanian furniture industry has traditionally been a sector with notable performances, contributing significantly to exports and the Romanian economy.
Real estate sales in 2025: marketing, scandal, necessities
Trust is essential when buying a home. You don't buy a pair of shoes that you can return if they don't fit. It’s a decision that shapes the decades to come
How can strategic partnerships transform marketing?
A real estate agency and a furniture manufacturer, a bookstore and a dental clinic – these are just a few possible partnerships that inspire us.
Results for 2024 and Expansion Plans
It’s a moment that makes us look back with pride and forward with excitement. We won’t lie and say we never dreamed of reaching this point, because we’ve always dreamed of this moment, even from our first year of activity, when the business barely exceeded 25,000 lei.
Meta wants free expression. People pleasing or business strategy?
Meta announces a risky business bet: letting people say whatever they want. Threatened by growing competition, the company decides to copy the model of platform X, in an effort to win back lost users.
From numbers to customer trust.
The banking industry has access to more data than ever before. This creates segmentation opportunities that were unimaginable in the past, but it also brings new challenges in organizing communication flows in a way that goes beyond databases.
When was the last time you bought a book?
For many Romanians, the answer is: I have never bought one. Marketing for an online bookstore, given the current socio-economic conditions, is certainly a challenge.
TikTok as an electoral weapon: M16 or double-edged sword?
The impact of TikTok in shaping opinions remains difficult to measure, but the platform is certainly worthy of serious consideration.
Trends and Opportunities in the Real Estate Market of the United Arab Emirates
Why should a marketing agency be interested in the real estate market in the United Arab Emirates? Simply put: because the future is happening here.
BlackSquare has become a Google Partner
After several months of constant efforts in this regard, we have taken a natural step in our evolution: BlackSquare is officially a Google Partner.